Press Release Source:
Branded Media Corporation
Sandy Ferreira, Wedding Planner and Apprentice Finalist Signs with Branded
Friday April 8, 12:11 pm ET
NEW YORK--(BUSINESS WIRE)--April 8, 2005--Branded
Media Corporation's (PINK SHEETS: BMCP - News) CEO, Eve Krzyzanowski
announced today that Sandy Ferreira, the wedding and event planner and
former finalist on NBC's The Apprentice, has signed an exclusive contract
with the Company to develop wedding related television and branding
Donald Trump said of Sandy: "She has a lot going for her on several levels.
She will always be successful."
By the age of 21, Sandy was the youngest bridal store owner in the
metropolitan Washington, D.C., area where she was raised in a Portuguese
home. Sandy, 28, has expanded her bridal shop business to include wedding
and event planning. Her clientele includes heirs to Tiffany & Co. and
As a viewer favorite in the second season of NBC's hit series The
Apprentice, Sandy was the 3rd finalist and excelled as the project manager
on 2 episodes, winning both contests. "Sandy's extraordinary. In the bridal
salon challenge there was more pressure on her because everyone expected her
to do well. She stepped up and dominated the task" said Mr. Trump.
Ms. Krzyzanowski said "We are thrilled to welcome Sandy as a partner. Sandy
is a perfect fit with our business model. She has fantastic experience in a
thriving industry and her popularity on The Apprentice proves that Sandy
connects with viewers."
"Over 2 million weddings take place in America each year, with couples
spending close to $80 billion. We believe Sandy has the drive and talent to
become the face of this highly visible industry and we look forward to
maximizing her potential," commented Joseph Coffey, Chief Operating Officer.
About Branded Media
Corporation markets consumer products through its proprietary strategy,
Branded Media (TM). As developed by BMCP, Branded Media (TM) is designed to
materially increase sales of consumer products by exposing brands and their
messages through commercial and public television programming, DVD,
Video-on-Demand, Direct-Response infomercials and Internet driven direct
This news release may contain certain forward-looking statements and are
subject to risks and uncertainties, which may cause the actual results or
performance to differ materially from the results or performance expressed
or implied. Such statements reflect management's current views and are based
on certain assumptions. Actual results could differ materially from the
assumptions currently anticipated.
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